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: Skeptical Briefs newsletter
: December 1997
Advice for Skeptics: A Television Reporter SpeaksInterview by Clyde Freeman HerreidI'm as much to blame as the next skeptic. I spend a lot of time complaining about the press and the coverage of the paranormal, but I do little about it. And when I do try to complain, I'm ineffective. I simply don't know how to stop the incredible flow of paranormal material that pours out of TV sets and newsstands. We skeptics seem to be helpless in the face of the bizarre, the supernatural, and the New Age. Kimberly Drake is a veteran of several radio and television stations and currently is an investigative reporter on KCNC-TV, the CBS affiliate in Denver. She not only covers the latest scandals, villains, and shenanigans, but also the occasional story on Virgin Mary statues that cry, cattle mutilations by aliens, and mysterious black helicopters. She has been a friend of the skeptical movement for years. I had an opportunity to interview her recently on the ways that a skeptic can influence television coverage.
CFH: Kimberly, many of us who pride ourselves on a rational approach to life are appalled by the increasing fascination the media have with the paranormal. The press and especially television seem to show little critical appraisal of their impact on the American public. They are just as likely to report an alien abduction as a school board meeting. How can we skeptics effectively make changes in the media?
KD: First suggestion . . . make sure you (the skeptic) understand what you are objecting to. Is it a nationally syndicated "entertainment" program, or is it something on a local news program? Frequently people confuse the two, making sweeping judgments about "the evil media."CFH: Is a phone call to the news director or general manager the best way to get attention or is a letter better?
KD: Your best bet is to put your thoughts down on paper. No, it won't take that long. No, it won't be ignored. Yes, it is worth your time. You can say the same thing on paper that you would be saying on the phone, but it will carry more weight. Make your argument that not all arguments have equal weight. Make your argument that by covering the psychics, the station is legitimizing outlandish, irrational thinking. Make your argument that the TV news has a duty to intelligently cover the news, a duty to not give credence to the silly and ridiculous, a duty to inform people so they can make intelligent decisions, not be confused by the fads of the day. Whatever. And, if you belong to a skeptics group, you should have several people in the organization write. Be organized. Be direct. Don't simply complain to one another. Have a group of people who are the media watchers.CFH: Suppose that with all our complaining to the news director or general manager we can't stop the local TV station from doing stories on the paranormal, are we at a dead end?
KD: No. If you can't convince the local station to stop doing stories about therapeutic touch, crystals, psychics, ghosts, and herbalists, then provide a counter viewpoint. Figure out who in your group can be available to offer another perspective. It should be somebody who is good on camera, witty, and succinct. It should not be someone humorless and monotonous. You want people to think about your alternate viewpoint, not be turned off by what a bunch of bores skeptics are. Even if you cannot convince a station to stop doing fringe stories, you can appeal to their sense of equal coverage -- that being a good reporter requires giving the other side of the story. This argument will win over just about any news director or reporter.CFH: Kimberly, I think it would help if the viewers understood how stations decide to cover particular stories and how assignments are made on a daily basis.
KD: There is a morning meeting, where the producers and managers sit around and discuss what they think should be covered during the day. Keep in mind this always changes. News is a fluid business, and if there is a four alarm fire and five people die, the story on baby giraffes born at the zoo will never see the light of day.CFH: In what way can you as a reporter control the final product that we see on the evening news?
KD: Individual reporters may or may not have a lot of control over what they cover. It depends entirely on the newsroom, or sometimes how much respect the individual reporter has in the newsroom.CFH: So, what are the essential criteria for determining the news value of a story?
KD: Well, I could write a book on this one . . . but it's common sense. Is it interesting? Is it unusual? Is it new? Is it something that affects a lot of people? Is it something out of the ordinary? Is it something people need to know about? Is it something people will watch? Will it touch people, make them happy, sad, mad, whatever?CFH: Why cover the occult or paranormal at all?
KD: At our station it hardly ever happens. I can tell you, I don't say, "Hey, let's go do a story on devil worship today." But to think there aren't some kids who are into that is to ignore the truth. But, we would only do that kind of thing if there was a news peg. For instance, let's say several kids at a high school had killed themselves and the police said that in all the deaths, there was evidence that the kids were involved in devil worship. The public has a right to know this, and parents need to know because it might be something their children might be getting mixed up in.CFH: So, if you are assigned to do a story on the paranormal, what do you see as your obligations?
KD: To be accurate. To make as much effort within the time constraints to tell a complete story. To get as many different, legitimate viewpoints in as possible. To help people get enough information to make good, intelligent decisions about the important issues in their lives. To be fair. To work hard at collecting information, making every effort within time constraints to get correct information. To write clearly. It would take a lot more time to answer this one well.CFH: How much do you think the average person believes of what he sees on TV?
KD: I'm not sure I understand the question. I would assume that if I do a story on a bill before the legislature, and I talk to two different legislators with different viewpoints, that people know this is an issue where people have different ideas. People can listen and decide which viewpoint they agree with. If I do a story on a crime, I talk to neighbors, the police, anybody I can get my hands on, and try to tell what happened. Stories like this change, because the police learn more as an investigation goes on. So I tell what is known at the moment. I assume people know that. I believe people are skeptical of some of the viewpoints presented. I believe that viewers believe I am making a good effort to get accurate information. About the AuthorKimberly Drake is an investigative reporter on KCNC-TV, Denver, Colorado.
Clyde Freeman Herreid is a CSICOP consultant, Distinguished
Teaching Professor of Biology, and Academic Director of the University Honors
Program at the State University of New York at Buffalo.
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