These Trademark and Logo Usage Guidelines (hereafter "Guidelines")
set forth WD's rules for using or referring to WD's trademarks and logos
identified in section B below. No permission is granted to use any other
WD trademarks or logos. WD reserves the right to (i) terminate use of
its trademarks and logos by any party for non-compliance with these Guidelines,
or for any other reason as WD deems in its sole discretion, and (ii) modify
these Guidelines for any reason at any time.
A. To Whom Do These Guidelines Apply?
These Guidelines apply to:
- original equipment manufacturers (hereafter "OEMs") who
purchase internal hard drives from WD for integration into Non-WD Storage
Products, Computer Systems, or Application-Specific Hard Drive Based
Products;
- authorized distributors who purchase WD Storage Products from WD (hereafter
"Authorized Distributors") for distribution to system integrators,
retailers, or resellers in regions authorized by WD (hereafter "Authorized
Resellers"); and
- other third party vendors integrating or reselling WD Storage Products
acquired from WD, Authorized Distributors, or Authorized Resellers.
OEMs, distributors, integrators, retailers, and resellers using WD Storage
Products acquired from unauthorized sources are not permitted to use any
WD trademarks or logos. Inquiries regarding authorized or unauthorized
sources should be sent to trademarks@wdc.com.
B. Trademark and Logo Usage Guideline Summary
Products |
Trademarks and Logos |
WD®
WESTERN DIGITAL®
WD CAVIAR®
WD RAPTOR®
WD PROTÉGÉ®
WD SCORPIO |
|
|
WD Storage Products:
storage products made by WD and contained in original WD packaging,
including internal hard drives, internal hard drive kits, and external
hard drives. |
These select WD trademarks may be used in advertising
materials to indicate that the advertised storage product is a storage
product made by WD. |
The WD corporate logo may be used in advertising materials
to indicate that the advertised storage product is a storage product
made by WD.1 |
The HARD DRIVE BY WD logo may not be used. |
Non-WD Storage Products:
storage products made by third parties that contain WD internal hard
drives acquired from WD, Authorized Distributors, or Authorized Resellers,
including internal hard drives re-packaged in non-WD packaging, internal
hard drive kits, and external hard drives. |
Prior written approval is required to use these select WD trademarks
on Non-WD Storage Products and their product packaging. Submit requests
to trademarks@wdc.com.
These select WD trademarks may be used without prior approval in
advertising and other written materials (such as instruction manuals
or directions for use) to indicate that the Non-WD Storage Product
contains an internal hard drive made by WD, provided the WD trademark
is not prominently displayed and is no larger than the size and
font of the surrounding text, third party trademarks, or third party
logos.
|
The WD corporate logo may not be used. |
Prior written approval is required to use the HARD DRIVE BY WD
logo. Submit requests to trademarks@wdc.com.
After receiving written approval from WD, the HARD DRIVE BY WD
logo may be used in advertising, on product packaging, in other
written materials (such as instruction manuals or directions for
use), and on the Non-WD Storage Product itself to indicate that
such product contains an internal hard drive made by WD, provided
the HARD DRIVE BY WD logo is not prominently displayed and is no
larger than the size and font of the surrounding text, third party
trademarks, or third party logos.1
|
Computer Systems:
desktop computers, notebook computers, or servers containing WD
internal hard drives acquired from WD, Authorized Distributors,
or Authorized Resellers.
Application-Specific Hard Drive Based Products:
digital video recorders, MP3 players, media players, and other application-specific
hard drive based products containing WD internal hard drives acquired
from WD, Authorized Distributors, or Authorized Resellers.
|
These select WD trademarks may be used in advertising, on product
packaging, in other written materials (such as instruction manuals
or directions for use), on the Computer System itself, and on the
Application-Specific Hard Drive Based Product itself to indicate that
such products contain an internal hard drive made by WD, provided
the WD trademark is not prominently displayed and is no larger than
the size and font of the surrounding text, third party trademarks,
or third party logos. |
The WD corporate logo may not be used. |
The HARD DRIVE BY WD logo may be used in advertising, on product
packaging, in other written materials (such as instruction manuals
or directions for use), on the Computer System itself, and on the
Application-Specific Hard Drive Based Product itself to indicate that
such products contain an internal hard drive made by WD, provided
the HARD DRIVE BY WD logo is not prominently displayed and is no larger
than the size and font of the surrounding text, third party trademarks,
or third party logos.1 |
1 Whenever you are authorized to use the WD corporate logo or the HARD
DRIVE BY WD logo, you can obtain the logo files from http://wdc.com/en/company/trademarks.asp
and you must comply with the Corporate Identity Standards and the
Hard Drive By WD Logo Print Usage Guide.
C. General Trademark and Logo Usage Rules and Conditions
- Any use of WD trademarks and logos must be (a) truthful, fair, not
misleading, and (b) comply with these Guidelines, which may be modified
by WD at any time at WD's sole discretion.
- Always use a trademark as an adjective, accompanied by an appropriate
noun, e.g. "buy a WD hard drive" not "buy a WD".
Do not use a trademark alone or as a noun. Do not pluralize a trademark
or make it possessive. Do not join a trademark to other words, symbols,
or numbers, either as one word or with a hyphen. Do not abbreviate a
trademark.
- Always use the proper spelling and the proper trademark symbol. For
the trademark symbol, the superscript mode is preferred: or ®.
If it is not available, use parentheses: (TM) or (R).
- In all written materials including packaging, letters, memos, press
releases, white papers, advertising, slides, video, and other multimedia
presentations:
- Properly designate (with ® or ) all of WD's trademarks
and logos at the most prominent use (usually a headline) and again
on the first occurrence in copy.
- In the case of presentation graphics, trademarks and logos should
be designated with the proper trademark symbol on each page and slide.
- Properly footnote and acknowledge trademark ownership identifying
WD trademarks and logos as being owned by WD, e.g., "WD RAPTOR®
and WD CAVIAR® are registered trademarks, and the HARD DRIVE BY
WD logo is a trademark of WD in the U.S. and other countries."
- Always use trademarks and logos in the manner intended by WD. Do not
use them for goods or services for which they were not originally intended.
Do not alter them in any way. Do not make puns out of them or portray
them negatively.
- Do not incorporate WD trademarks or logos into your own product names,
service names, trademarks, logos, or company names, and do not adopt
marks or logos that are confusingly similar to WD's trademarks or logos.
- Do not use WD trademarks or logos on or in connection with any product
that does not include an authentic WD product. Inquiries regarding authentic
WD products should be sent to trademarks@wdc.com.
- You acknowledge that WD takes no position regarding the quality of
products or services that you offer. You shall make no claims or implications
that WD endorses or is affiliated with your products or services.
- In no event shall WD be liable for any direct, indirect, punitive,
special, incidental, or consequential damages arising out of, or in
any way connected with these Guidelines, your products containing hard
drives manufactured by WD, or your relationship with any end users,
whether based on breach of contract, tort (including negligence), strict
liability or otherwise.
- Unless otherwise agreed to in writing by WD, you will defend, indemnify
and hold WD and its employees, officers, directors, successors and assigns
harmless from any and all claims, actions and suits based on your use,
sale, marketing and distribution of any products containing hard drives
manufactured by WD or your use of WD trademarks or logos.
Please send any inquiries regarding these Guidelines to trademarks@wdc.com.
Click here for the PDF version of the Trademark and Logo Usage Guidelines.
December 23, 2004
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