Beautifully engraved certificate from the
Winchester Repeating Arms Company issued
in 1929. This historic document was printed by the American Banknote Company and has an
ornate border around it. This item is hand signed by the Company’s Assistant Treasurer and is
over 77 years old. The certificate was issued to the Wilcoxon Hardware Company.
Winchester - The name evokes images of the
Wild West, cowboys and Indians, the taming of the
frontier. And since its beginnings in 1866,
Winchester has sustained the romance and legacy
of its remarkable heritage as an American original.
Winchester firearms accompanied American
settlers as they moved west to seek their fortunes
in a virgin land. Winchester's image became one
with that of the cowboy, the indian, the lawman, the
pioneer, the mesa, the mountains, the desert, and
the grandeur of the west. Small wonder that
Winchester is called "The American Legend." The
famous horse and rider logo used by Winchester
on its products symbolizes that legacy.
The Winchester Repeating Arms Company
produced the first firearm to bear its name in 1866
- the Model 66. In 1873, the company began to
expand its operations to include increased
ammunition manufacture. To coincide with the
introduction of its new Model 73, the company
claimed it was "prepared to manufacture 250,000
cartridges per day, embracing every size and
description of a quality superior to anything
heretofore offered." By 1875, cartridge capacity
had been stepped up to a million a day. The
decision to expand ammunition production was
one of the major policy changes in the history of
Winchester. It marked the first step toward making
the company one of the largest and best-known
manufacturers of ammunition in the world.
Smokeless powder entered the market in the
1890s. The adoption of smokeless powder for
ammunition was one of the major innovations
affecting the entire history of firearms, and started
a new phase in the development of guns and
ammunition. Winchester began to produce
smokeless cartridges, but did not reduce its
offerings of black powder shotshells because, as
was the case with metallic ammunition, smokeless
powder did not eliminate the demand for
black-powder loads.
Winchester owes its fame to many sources.
However, one man did much to spread the fame of
the Winchester firearm more than any other --
Buffalo Bill. While Buffalo Bill was never employed
as a shooter by Winchester to publicize the
company's products, he directly and indirectly did
much to increase the company's exposure. As the
hero of fictionalized Western dime novels, he was
often armed by the authors with a Winchester rifle
in his fights with the Indians and the bad guys. In
the famous Wild West Show, he and his fellow
marksmen, including Annie Oakley, used
Winchester rifles and ammunition. The Winchester
Repeating Arms Company did not fail to publicize
the fact that its products were the choice of Buffalo
Bill and his fellow star performers. Theodore
Roosevelt was another one of the famous folks that
used Winchester products and publicized that fact.
During the late 1890s and early 1900s, several
companies in the United States began to develop
as integrated ammunition organizations. One of
those was the Western Cartridge Company, which
was also a powder manufacturer. In 1892, Franklin
W. Olin and his associates formed the Equitable
Powder Manufacturing Company at East Alton,
Illinois, to manufacture black powder which was
sold chiefly to the mines in the area. However,
because that business was seasonal, Olin became
interested in loading shotshells. In February 1898,
he persuaded his associates to join him in forming
the Western Cartridge Company, also located in
East Alton, the principal purpose being to provide
a market for powder which could be produced by
The Equitable Powder Company in the off season.
With the outbreak of World War I, interest in
negotiating contracts for arms and ammunition
picked up sharply. When the United States
declared war in 1917, Winchester again was
called on to fulfill contracts for arms and
ammunition.
The purchase of Winchester by the Olin interests
brought a breath of life to the institution and
brought to Winchester many things. A major benefit
was having the leadership of John M. Olin, son of
company founder F.W. Olin. When John Olin, at
that time First Vice President of Western Cartridge
Company, came to New Haven to find out just what
he and his associates had purchased, he found
stored-up accumulation of new gun models and
ideas. He was able to make an accurate appraisal
of each model and to introduce a number of
revolutionary ideas he had in mind.
John Olin was a master inventor and his name
appeared on more than 20 patents, several of
which dealt with Super-X developments. Super-X
ammunition, probably Western Cartridge
Company's most widely known product, resulted
from his work during World War I. Super-X was a
major development in the ammunition industry
early in the post-war years. It came, according to
John Olin himself, partly from his personal desire to
teach sportsmanship to a hunter who shot ducks
on the water rather than on the wing. Olin even
suggested to the greedy hunter that if he needed
meat on the table he should go shoot a cow. "You
can get a thousand pounds of meat with one shell."
On December 14, 1940, a contract was signed
with the government for the United States
Cartridge Company, a subsidiary corporation of
the Olin owned companies, to build and operate
the St. Louis Ordnance Plant, the greatest small
arms plant in the military history of the nation. At its
peak production period in 1943 the plant had
34,338 employees on its payroll. Manufacture of
ammunition components began October 20, 1941,
and the first finished ammunition came off the line
at the new plant on December 8, 1941, the day
after the Japanese attack on Pearl Harbor forced
the United States into World War II.
Total production of .30 and .50 caliber rifle and
machine gun ammunition at the St. Louis
Ordnance Plant during the war, 6,738,009,746
loaded rounds, exceeded the output of all of the
nation's small arms ammunition plants in World
War I. In addition, the Western Cartridge Company
plant at East Alton produced 4,022,621,734
loaded rounds of ammunition, and the Winchester
plant in New Haven another 4,499,493,774 rounds.
Thus a total of 15,260,125,254 rounds of
ammunition were produced by the various Olin
companies during World War II.
In December, 1980, the company's board of
directors authorized the restructuring of the
Winchester Group to allow Olin to better focus
more of the company's resources on Winchester's
sporting and defense ammunition business. In the
restructuring, the company's U.S. sporting arms
business was set up as a free standing operation,
which subsequently was sold to the U.S. Repeating
Arms Company in New Haven, Connecticut in July,
1981. The New Haven operations had been part of
the company for nearly half a century. That
company produces Winchester brand rifles and
shotguns under license from Olin Corporation.
In 1991, Olin's Winchester Division again played a
part during a war. The Persian Gulf War broke out
and Winchester provided a large amount of the
ammunition used by U.S. troops during this
conflict.
The history of Winchester is a rich one that
continues today. The company who brought to life
"the gun that won the west" is the same company
who today continues to supply sportsmen with the
best sporting ammunition in the world.