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| Ten Years in the Making | Amazon.com, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since 1995, when Jeff Bezos started Amazon.com, we have significantly expanded our product offerings, international sites, and worldwide network of fulfillment and customer-service centers. Today, Amazon.com offers everything from books and electronics to tennis rackets and diamond jewelry. We operate sites in the United Kingdom, Germany, France, Japan, Canada, and China (Joyo.com).
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| Building the Platform | In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Now, big-name retailers work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants also leverage Amazon.com as an incremental sales channel for their new merchandise; you can find products from top retailers across our retail site. Finally, independent software developers also derive value from the platform--through Amazon Web Services--by building profitable applications and services that cater to Amazon.com customers and sellers.
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 "Compared to other technologies, the Web is still very much in its infancy. Being part of a company that is not only molding but leading the way to the future of the Web is fantastic!" --Brock, User Interface Designer
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| We've Only Just Begun | | This evolution of Amazon.com from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. E-commerce is still in its infancy. In the years to come, you'll see Amazon.com create new technologies, expand into more geographies, and launch new businesses that will take e-commerce to places we can't even imagine.
Learn more about Amazon.com
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