Faculty Members Are Wary of Distance-Education Ventures

Talk of 'brand name' offends Cornell professors and illustrates tensions over for-profit units

By SARAH CARR

Ithaca, N.Y.

When administrators at Cornell University decided this winter to create a for-profit subsidiary to develop and market online courses, they chose the temporary name e-Cornell -- an allusion, they said, to one of the university's founders, Ezra...