Universities Discover a New Use for Google: Finding Out What People WantBy DAN CARNEVALEA little-known service by Google could help some colleges tailor their Web sites to better meet the needs of students and others. As more and more institutions turn to Google to run searches within their Web sites, some officials are discovering that they can also find out what search terms people are using. When... Copyright © 2008 by The Chronicle of Higher Education Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help |