Famous as a luxury mall, Galleria Department Store has an affluent image. Galleria Department Store is located in Apgujeong-dong, which is one of Seoul¡¯s upper class districts, and manages to sell the high class products. Galleria Fashion Mall leads Korea¡¯s fashion.
Near Galleria Department Store is Rodeo street where you can see new trends for youths on the streets. Rodeo street has many upper class pleasures such as cafes and restaurants.

Hyundai Department Store is located in Apgujeong, an affluent neighborhood with a widely spread luxurious shopping district. Not too far from here is another department store with only the luxurious top brands of the world, and the famous Rodeo Street is filled with approximately 30 famous brand name retail stores spread out along the road.

Since the grand opening in 1979, there are now six Lotte Department Stores in Seoul located in Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam and Nowon, and 19 stores total nationwide.

The Lotte Department Store main branch stands tall in the fashion hotspot, Myeong-dong. This is the biggest shopping area in Korea with a daily shopping population of 2 million. The Lotte Department Store in Myeong-dong is more popular to tourists because it provides accommodation at the Lotte Hotel, which is inter-connected with the department store. Having various products of diverse brands, it is a popular department store for both Koreans and foreigners. During the sales the area around the department store is packed with cars, and you can often see traffic jams.

The department store was originally opened as the Japanese Misreukkosi Department Store Gyeongseung branch in 1930. After the liberation of Korea it became the Korean Donghwa Department Store. Taken over by Samsung Partners in 1963, after a public survey, it was renamed to 'Shinsegae'. The main branch of Korea's first Department store is located at the center of Seoul, in Chungmuro and has led the domestic department store business for the past 70 years.

Though it is located in Chungmuro, it is regarded as Myeong-dong because it is within the Myeong-dong business area. The reconstruction of the new building will be completed in 2005. Until the construction is finished, only the main building will be open. Soon the Hoehyeon Subway Station will be connected to the department store. Though less popular, it is more luxurious and calm compared to the nearby Lotte Department Store.