How it works

1. Buzz Detection

We automatically detect new buzz by crawling 50,000 of the very best web sites, blogs, and news sources. Then our technology crunches the raw data from these sites to identify new buzz that’s just starting to spread. We developed the technology to find new things just when they start accelerating in popularity and provoking interesting conversations. Our technology is also supplemented by a network of human taste-makers and tips submitted by BuzzFeed readers. These savvy humans can spot subtle trends our robots might miss.

2. Editorial Commentary

The moment we detect new buzz, it appears in a special terminal interface used by our editors. The terminal is a sophisticated interface that shows trend data from multiple sources. Our editors are experts at using the terminal to publish a quick summary that highlights the newest and most interesting buzz on the front page of BuzzFeed.com. The editorial process transforms a messy jumble of buzz data and submissions into a quick, fun summary of the hottest new buzz.

3. Buzz Tracking

Finally we track the buzz as it spreads through word-of-mouth and blogs. Our trend pages link to the most interesting commentary, videos, news articles, and debate — so you can track a movie, band, person, or idea as it grows in popularity. For each item on BuzzFeed, you can watch the number of links grow as we link to more people fueling the buzz on their own sites and blogs. When something we are tracking gets especially popular, we bring it back to the front page of the site to show how far it has spread since it was first detected.

Editorial Policy

BuzzFeed only features buzz that is detected by our technology and selected by our editors. We do not accept payment for coverage and we refuse to link to any blog or news source that takes money in exchange for writing positive commentary. Our aim is to aggregate authentic excitement that captures what real people are saying about the things they find most interesting.

From the People who brought you

• The Huffington Post
• The Contagious Media Project
• Eyebeam
• The Nike Sweatshop Email
• The Rejection Line
• BlackPeopleLoveUs
• FundRace
• Kottke.org
• Six Degrees
• The Harmony Hotel Costa Rica

Advertise on Buzzfeed

BuzzFeed is not currently accepting advertising. However in 2007, we will offer a new buzz tracking and advertising service to select partners. Please contact for more details. Serious inquiries only.

Contact Us

We can be contacted at