BLACK PANTHER/STORM WEDDING PRESS CONFERENCE
5:00pm EST. Updated with preview art (below): Marvel Comics just concluded a press conference to promote the upcoming wedding of the Black Pather and Storm. Participants in the conference included writers Reginald Hudlin and Eric Jerome Dickey, along with the usual Marvel staffers.

And as the accompanying “invitation” details, the build-up to the Wedding will start in March’s Black Panther #14 by Hudlin and artist Scot Eaton, and the February-debuting Storm six-issue limited series by Dickey and David Yardin.

Also part of the mix is the May Marvel Milestones: Black Panther and Storm collecting Marvel Team-Up #100 and 2000’s Black Panther Vol. 2 #26, and a June Uncanny X-Men Annual #1 by Chris Claremont, billed as an “All-new wedding tie-in focusing on Storm’s past”.

The event then cumulates in July’s Black Panther #18, “The Wedding”.

  • The conference started with Black Panther editor Axel Alonso introducing the upcoming event, which the editor said was decades in the making, and has been teased in the monthly series, with King with T'Challa's mother pointing out that he needs a queen.

    The event proper kicks off in the main series in the "Bride of the Panther" series beginning in March.

    "Bride of the Panther" will tell the real-time, present day story of Storm and Panther's coming wedding, while the Storm limited series will feature the flashback to the couple's past. This story, Alonso said, has its roots in Marvel Team-Up #100, which was written by Chris Claremont and drawn by John Byrne, which showed that the two characters had a mutual past.

    As Alonso explained, the Storm limited series will expand upon that meeting and their history, showing how an African prince met a beggar girl who was in fact a mutant. The editor further said that readers will understand, at the completion of the mini-series, how the two were meant to be and destined to be together.

  • Marvel’s David Gabriel revealed that the Uncanny X-Men Annual #1 will detail the final preparations for the wedding.

  • Media coverage of the coming nuptials is geared to be heavy, with an interview planned on the Steve Harvey radio show, and interviews slated to appear in the larger black-targeted publications as the storyline gets closer.

  • Taking the floor, Reginald Hudlin said that the upcoming wedding is a dream come true for him to write, adding that when it comes to the comic, the BET television network will be covering it (Hudlin is the network’s President of Programming).

  • Storm writer Eric Jerome Dickey said that he's aiming to respect the continuity as established by both Claremont and Christopher Priest.

  • Asked that given his roots are in film if he was viewing the project from a cinematic stance, and if he’s thinking of the storyline as a possible film, Hudlin said that while he does think of the Black Panther as a movie property, he's approaching the story as a comic.

    The writer joked that his film and television work was done simply to get him enough credentials so that he could make it as a comic book writer, adding that if a Black Panther movie never gets made, the comics he's worked on still exist. "I'm writing books for the fan in me," Hudlin said. "And it's great when I get letters form fans all over the world who are excited about the same things I'm excited about."

  • When asked how he approaches a large-scale story such as this with serious ramifications, Hudlin said that the start is to build off of what has been laid as a foundation, and from there, satisfying what he has wanted to see. "You've got two characters who are regal and powerful, with their roots in Africa…they have a lot in common. You feel that this really makes sense, and they are a great match for each other."

    Hudlin pointed to Dickey's limited series as a large piece of the foundation, saying that the mini will flesh out the character's roots and first meetings, with his story in Black Panther showing why they came back together.

    Adding to that, Dickey said that he's looking to write a story where at the end, readers will feel that it's only natural for Storm and T'Challa to be together.

    Dickey clarified the time frame of his mini-seires, saying that his T'Challa is still a prince on walkabout, trying to learn what the world is like, and Ororo is a thief. "I've got six issues without tights," Dickey said.

  • Speaking to the marketing angle, and how to make sure the trade of the wedding reaches Dickey's audience, Hudlin pointed to Dickey's profile as a novelist, and how the two of them working on the project together creates a level of awareness outside of the normal comics community. The writer said that Marvel is looking to be very aggressive in their marketing of the storyline to its target audience.

    David Gabriel said that, in terms of marketing, Marvel is looking to push both Storm and Black Panther at BEA (Book Expo America), and hopes to have Dickey at the Expo to sign copies of Storm #1.

  • As for the all-important question of who will be designing Storm's gown, Marvel’s John Dokes said that calls are out to real fashion designers to see if they wish to participate.

  • Asked more specifically how Marvel will be looking to capture audiences that traditionally aren't known for buying comics, that is, female and African American, Dokes said that both Hudlin and Dickey will be working to promote the series to their audiences, while the collections of both stories will be strongly pushed towards a channel that will reach those audiences.

  • When asked how they'll be looking to reach their targeted African American audience, Dickey admitted that it's a tough nut to crack, admitting that, when he buys comics for himself, he has to leave his community.

    This is different, Dickey said, that when he's doing a book signing, as he knows and can find bookstores that cater to his audience. That said, Dickey explained that he's been sending out information about the mini-series to the people on his website, and keeping his fans informed about the project.

  • One of Marvel's main plans for the overall project, Gabriel said, is that the hardcover will be what they look at to reach bookstores that, for example, Dickey's audience frequent.

    Gabriel said that he feels that, in that format, Storm will find deeper penetration into the target market.

    Hudlin noted that fans on his website have begun a list of black-owned comic shops, and are active in helping his fans to find comic shops in their area, or other ways of getting a hold of Black Panther and his other comic book work.

  • While declining to say any more, Hudlin very excitedly said that if readers think the wedding is something, "Wait until you see what happens next..."

    Though leaving it hanging there, it’s not hard to speculate what he may have been referring to, after all, as everyone knows, "First comes love, then comes marriage, then comes…"

  • Alonso said that the Storm limited series falls after her days in Cairo, and has been vetted through the X-office to make sure it works, given what has been seen of Storm's past.

    Dickey added that he's read all of the material that's come out concerning Storm's early teen years.

  • With a laugh, Hudlin said that there will be a bachelor party for T'Challa.

  • Asked about how true the marriage will affect Storm's participation with the X-Men (will she “commute” to the X-Men, for example) Hudlin said that questions like that are the ones that lead to great storylines in the future.

  • Asked what they would tell someone who asked them why they should be excited about the wedding, given that 2006 is gearing up to be a year of comic books events (like Civil War), Hudlin said, "You may think you know what's going to happen in this book, but I swear to God, my goal in this book is to make people say, 'I can't believe you did that!'"

  • "If you're an X-Men fan", Alonso said, "This is big, big changes for Storm. Eric's story, for all intents and purposes, is Ororo's origin story. At the beginning of this story, she's a young girl who's only beginning to come to terms with her powers. Her ability to harness these powers is going to be the key to whether or not she can survive.

    ”Ultimately, her ability to cooperate with this African price, who is very, very different from her, but still very compelling, is very important. All of this reflects then into the Black Panther title. T'Challa's easiest thing is going to be popping that question. The journey to the altar is going to be the thing that gets everybody's hearts pounding. There will be obstacles. Damn - this is Marvel Comics.

    "Plus - at the risk of sounding crass, everyone's aware of this thing called Civil War. There are a couple of major tie-in points that occur in this Black Panther arc. For completionists, you need to know that there is an essential Civil War moment at the wedding. If you're a Civil War reader, you're going to want to get that wedding issue for what is a key moment in that story.

    "Again, this is a universal story. This isn't just about two black superheroes, and the most recognizable female black superhero, and he's the longest-running black superhero. They're very different. They have pasts. They come together. There are obstacles to their union. They get married. That's the easy part.”

    Alonso said added that Marvel will hold a separate press conference in the future, which will deal with what happens after the characters are married/their honeymoon, that will entrench the two deeper into the Marvel Universe proper, and claimed it will be a “very big deal.”

  • When asked by a retailer looking for help in figuring out his order, Dickey said that his novels currently see about 150,00 copies, with Black Panther, Hudlin noted, joking, much less than that.

    Gabriel added that retailers should also consider that Storm does appear in this summer’s X3, which will likely affect the character's popularity in the mass media.

  • Hudlin noted that readers will see the entire Marvel Universe show up for the wedding.

    "Poor Scott Eaton," Hudlin said, chuckling, "His hands are going to fall off, because we're going to load this thing with everybody."

    With the press conference now concluded, Marvel has released preview art from both Storm #1 and Black Panther #14


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