1/ Direct to inbox people deal with them as part of their personal daily workload of correspondence
2/ Ability to target precisely you can have different newsletters for different contact groups easily so making them more relevant
3/ Ability to track interest and readership you can see which stories and information interested people most
4/ Easier to spread to new people new people can subscribe easily (if you want this!) so allowing others to benefit
5/ Can cover more than one person in an organisation a single newsletter might only reach the secretary of a community group, for example. With email you can send to all the trustees, staff, volunteers and even the users of your community group at no extra cost. 6/ Easier to separate out summary and detail detail can be hidden by being a click away so improving the clean look and accessibility of your communications
7/ Allows more regular communication a harvard business review study showed that people trust regular communications (daily newspapers) more than they do irregular ones (monthly magazines) email communication could be shorter and monthly instead of long and bi-monthly. This improves trust and mind share for sccf and its objectives 8/ Quicker to put together I create and send a reasonable monthly newsletter for 700 subscribers in about 5 hours using the MicroAid tools. IT tools are more productive than the old cut and paste method. 9/ Easier to respond to people can simply hit the Reply To button to make an enquiry, respond to requests
10/ Builds a platform for other communications in the future surveys for example.
11/ Opportunities for your news to spread . Electronic newsletters can be repackaged and published on other sites. Google uses a technology called RSS to read all the newsletters and repackage them for its site. The BBC Community team are already piloting this with one of our customers.
