Here's a perfect example of why urban music is so huge in the U.S.A. It's not about good or bad, it's about obscure or approachable. Aussie hip-hop is generally outstanding but lacks the hooks for a greater audience, so J-Wess has crossed the sea to teach us how to seduce the mainstream audience. Luv Ya, like most J-Wess productions offers variety: J-Wess garnishing an outstanding diva in Kulaia and an exact local MC in Digga. You don't have to sit through a hundred stanzas of continual ramblings; you don't have to shun the use of an infectious chorus; and you don't have here about the low-income earning lives of underground performers. If attitude is about the glass being half full or half empty, J-Wess not only takes the positive approach but also indicates that his cup runneth over. Luv Ya is world class and slick to the point of perfect polish.
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