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NEWS RELEASES |
AWARDS
New CareerBuilder Employment Sections Debut In More Than 30 Newspapers,
Starting Sunday
Reston, Va., Monday, September 24, 2001 - CareerBuilder®, Knight-Ridder,
Inc. (NYSE: KRI), and Tribune Company (NYSE: TRB) announced today that
they will debut CareerBuilder-branded employment sections in more than
30 newspapers throughout the United States, beginning Sunday. The new
sections will contain a wealth of local jobs and career information for
job seekers and employers; the new employment sections will further establish
CareerBuilder as the local recruitment solution of choice.
"Whether at work, home or on the road, CareerBuilder delivers the
best employer exposure, the right jobs and the most valuable career advice
in the communities where people live," said Rob McGovern, chairman
and CEO of CareerBuilder. "The new CareerBuilder employment sections
are a perfect complement to job seeker and employer services found online
as part of the CareerBuilder Network."
This Sunday, September 30, CareerBuilder employment sections will appear
in the Chicago Tribune, Los Angeles Times, Newsday, Philadelphia Inquirer,
The Morning Call (Allentown, Pa.), The San Jose Mercury News, The Miami
Herald, The South Florida Sun Sentinel and the Contra Costa Times. The
Dallas Morning News, a subsidiary of Belo (NYSE: BLC), also premiered
a newly designed CareerBuilder employment section. Several other Tribune
and Knight Ridder newspapers will introduce CareerBuilder employment sections
throughout October and November, reaching 70 percent of people living
in each of these local markets.
"Newspaper help wanted ads continue to be one of the first places
people look for a job," said Tim Landon, president of Tribune Classified
Services. "Extending the CareerBuilder brand in print creates a single,
integrated go-to source for print and online recruitment for job seekers
and employers."1234"This powerful print and online combination
provides CareerBuilder expansive reach into local communities," said
Dan Finnigan, president of Knight Ridder Digital. "The re-naming
of our employment sections and the ability to cross-promote the CareerBuilder
brand signals a new era in the recruiting industry."
CareerBuilder, Knight Ridder and Tribune will combine the cross-promotional
abilities of their media properties to drive awareness of the CareerBuilder
brand. In support of the section debuts, the companies are launching a
comprehensive marketing and advertising campaign that includes television,
radio, outdoor, newspaper and Internet advertising in the fourth quarter.
The new CareerBuilder employment sections will include:
- Advice
on career planning and job searching.
- Career
advice from CareerBuilder experts.
- Local
and national job market trends and information.
- Local
profiles of business people.
- CareerBuilder
poll results.
- Premium
advertising space and special sponsorships of features like "Employer
of the Week" and "Job As of the Week."
"Now, employers can easily gain exposure in both print and online,
reaching millions of readers of the nation's leading newspapers and millions
of online subscribers throughout the CareerBuilder Network," McGovern
said. "Through a single, integrated source - CareerBuilder - employers
can tailor recruitment advertising and showcase specific job opportunities
to job seekers on a local and national basis."
About CareerBuilder, Inc.
CareerBuilder, backed by Tribune Company and Knight Ridder, is the leading
provider of targeted Web recruiting. Through the CareerBuilder Network,
employers can post jobs to pinpoint exactly the right candidates by location,
industry or diversity. Job seekers can instantly search the Internet's
best career sites, in just a couple of clicks. CareerBuilder also provides
personalized career services and advice. The CareerBuilder Network is
the most powerful career network on the Web, including careerbuilder.com
- the flagship career center - and the career centers of premier destination
sites including MSN, Bloomberg.com, iVillage.com and latimes.com, Philly.com,
chicagotribune.com and BayArea.com.
About Knight Ridder, Inc.
Knight Ridder is the nation's second-largest newspaper publisher, with
products in print and online. The company publishes 32 daily newspapers
in 28 U.S. markets, with a readership of 8.5 million daily and 12.6 million
Sunday. Knight Ridder also has investments in a variety of Internet and
technology companies and two newsprint companies. The company's Internet
operation, Knight Ridder Digital, creates and maintains a variety of online
services, including Real Cities (www.RealCities.com), a national network
of city and regional destination sites in 55 U.S. markets. Knight Ridder
and Knight Ridder Digital are located in San Jose, Calif.
About Tribune Company
Tribune is one of the country's premier media companies, operating businesses
in broadcasting, publishing and on the Internet. It reaches more than
80 percent of U.S. households, and is the only media company with television
stations, newspapers and Web sites in the nation's top three markets.
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