With the addition of OnWisconsin.com, the Real Cities network covers 18 of the top 40 media markets in the nation. Milwaukee is a strong addition to the network and a key location for the upper Midwest region.

Regionalism is an important component of the Real Cities network strategy. Travel, recreation, and sports lend themselves to companies such as department stores, restaurants, and even airlines that service certain regions. This partnership seeks to give them a one-stop shop in the Midwest enabling regional sales and advertising opportunities in conjunction with Real Cities affiliates in Minneapolis/St. Paul (Twincities.com), Kansas City (kansas.com), Detroit, MI (freep.com), and Indianapolis (indy.com).

"With the addition of this pivotal site to our network, Real Cities sees tremendous opportunities for regional content cross-promotion and advertising sales," said Dan Finnigan, president of KnightRidder.com. "Milwaukee is a popular test market for traditional retailers, and now they can extend their products to online testing through OnWisconsin.com. The network also benefits from OnWisconsin's strong sports content and Milwaukee's longstanding rivalries with teams in the Twin Cities."

"Journal Interactive is pleased to partner with Real Cities and join the leading national network of newspaper and regional sites," said Pat Stiegman, vice president and editor of Journal Interactive. "JSOnline.com and OnWisconsin.com are market-leaders, and we look forward both to extending the reach of our content through the Real Cities network and its partners, as well as enriching the services and features available to our users. This relationship will strengthen the value and depth of our editorial content, as well as present our online advertisers with unique opportunities from both regional and national perspectives. This is truly a win-win proposition."

OnWisconsin is a local portal that links Journal Communication's Wisconsin properties, including The Milwaukee Journal Sentinel, Milwaukee's NBC Affiliate TMJ4, and NewsRadio WTMJ. Together, the OnWisconsin network receives more than 25 million page views monthly.

By joining the network, www.OnWisconsin.com will benefit from Real Cities' strategic content distribution opportunities through online and wireless partners. The Yahoo! local news channel features headlines from Real Cities affiliates. Real Cities is also one of the select in-box providers of local headlines for the "News Where You Are" channel in the Palm VII devices. These flagship distribution deals extend the Real Cities local content nationwide.

About Real Cities:

Real Cities consists of a unique partnership network that brings together the best local strengths of leading U.S. media and Internet companies including A. H. Belo Corporation, Pittsburgh Post-Gazette, E.W. Scripps Co., Gannett Co., Inc., KnightRidder.com and North Jersey Media Group, Inc. The network of 41 city sites allows media organizations to leverage their strong local content in a national network that brings to consumers news, sports, event happenings and community connections from locally run information sources that are trusted to be the heart and soul of their locale. Among Real Cities' member Web sites are BayArea.com, Cincinow.com, DFW.com, Indy.com, KansasCity.com, Kentucky.com, Miami.com, Philly.com, PittsburghFirst.com, PhoenixAZ.com, Charlotte.com, NWsource.com, TwinCities.com, JerseySouth.com and NorthJersey.com.

KnightRidder.com, a leader in local information and services on the Web and founder of the Real Cities network, is headquartered in San Jose, California. KnightRidder.com develops and manages the Internet properties of Knight Ridder (NYSE:KRI), the nation's second largest newspaper publisher. KnightRidder.com is a separate Internet subsidiary.

OnWisconsin.com is the portal site of Journal Interactive, the Internet division of the Milwaukee Journal Sentinel, and includes JSOnline.com as well as other local media sites. OnWisconsin.com is the most complete guide to living, working and playing in Milwaukee and Wisconsin, and its network of media Web sites handles more than 25 million page views a month.

Press contacts:

Cynthia Mallen Funnell, KnightRidder.com, (408) 938-6076 or cfunnell@knightridder.com.

Bill Maxfield, PRx Inc. for KnightRidder.com, (408) 350-0796 or bill_maxfield@prxinc.com.