Self
Subliminal Plastic Motives
[Spongebath/Zoo; 1995]
Rating: 8.0
Remember being stunned the first time you found out Nine Inch Nails was Trent
Reznor... all by himself? It was a weird concept. One guy who writes, sings,
and plays all the instruments by himself and still goes by a bandname. Now
there are countless "bands" like it popping up everywhere.
Well, Self is Matt Mahaffey, but he's certainly no rip-off artist. In fact, the
closest I've come to describing the music is: Matthew Sweet with a sampler,
multiplied by hip-hop beats. Uh, I guess you just have to hear it.
Almost every song on the disc is a winner, though. Namely the unconventional
time signatures of "Lucid Anne," the driving power-pop of "Borateen," the chugging
"Cannon," and the jazz balladry of "Big Important Nothing." If you dig the
power-pop, Subliminal Plastic Motives is like a can of Jolt.
-Ryan Schreiber, June, 1996