Moods for Moderns
Loud and Clear
[Doghouse]
Rating: 6.4
You can almost hear laughter emanating from the inside of the jewel case of
Loud and Clear. These guys think they're so clever, don't they? Moods
for Moderns. What a laugh and a half. A veritable riot! But let's look at just
how "modern" this record really is: obviously, it's a 2001 release, but you'd
never know it from the sound of it. Sure, it feels recent, but every sound
could just as easily have been culled from pop records made before 1979.
Modern, my ass, boys.
But then the joke comes back two-fold: Moods for Moderns... hmm... sounds
familiar... Elvis Costello! Armed Forces! 1979! Should have been
painfully obvious, right? Yeah, well, it was; this entire thought process
rushed through my brain in about three seconds. Plus, in reading up on the
group, I discovered that as part of their philosophy, they don't listen to
records made after-- guess when!-- 1979. And they only use recording
equipment made before 1979.
Loud and Clear offers two different musical styles over the course of
its 10-track duration. Take your pick: rock-steady 70's pop songs or
effervescent, swingin' 60's pop songs. To its credit, the album contains
enough harmonic hooks to kill a fleet of dissonant sperm whales. Some of the
songs work on the recording's analog warmth and simple harmonies. Yet, some
others seem to retread melodic and stylistic ground that's not only been
covered about three-hundred-million times before, but at least once already
on the same record. It's a syndrome that many nostalgic pop bands can't seem
to shake, and on Loud and Clear, it's downright unavoidable. Witness
the second track, which utilizes the exact same rock tempo as the opening
track. And again two tracks later. It seems like their 70's schtick is riding
more on stereotype than genuine influence.
As much as the album may repeat itself, though, it does have its moments--
namely, the 60's-style closing tracks. "Candy Apples" features a light,
vigorous snare-and-ride beat, and lively, bouncing Hammond organ as drummer
Dave Shettler innocently sings in lovely harmony of thinking of "a lyric/
That'd make you fall in love with me." "So Long Canada" swings along at a
similarly lively pace, once again incorporating organ and analog synths to
make the melody-- this time sung by guitarist Nate Beale-- go down smoother.
And "Long Distance Dedication" mixes mellow, trippy Beach Boys harmonies with
ballads of the early 60's and even late 50's, as bassist Ben Force takes
his turn on the mic with a sad love story about the radio.
Oddly, as nostalgic Loud and Clear sounds, I can pinpoint two clear
similarities to things 90's and/or current. First, during a brief, bittersweet
moment, Force emulates Elliott Smith, both in melody and inflection, with his
vocals on the otherwise energetic "Slacker Ways." Smith is one of those
nostalgic pop songwriters, though, so this doesn't come as much of a surprise.
Even if the influence were direct, it's one of the only truly dynamic
mid-record highlights, so it's forgivable.
But the second one is... well, judge for yourself. Yes... yes, the main riff
of "Lust for Luster" seems almost directly correlative to... the theme of
Fox's popular sitcom, "That 70's Show." Ouch! Surely, I've injured myself in
my attempt to leap that oh-so-monstrous hurdle of irony! Of course, the theme
of that show is an old Big Star song called "In the Street." The irony stew
grows twice as thick! Or not. Still, having been saturated with 90's culture
for half of my life, these associations come more easily to me. And after
hearing the rest of Loud and Clear, no matter how sincere their love
for nostalgia is, I can't help but wonder if they still watch primetime TV.
-Spencer Owen