Knight Ridder Digital produces a series of specialty Web sites and services focused on targeted national and international communities of interest. These vertical sites — including SiliconValley.com, ThatsRacin.com, and Auto.com — present deep, compelling content in their areas of concentration.
These vertical sites present deep, compelling content in their areas of interest. They're part of the Real Cities Network, and are linked from the regional hubs.
SiliconValley.com®
A key element in Knight Ridder Digital's portfolio of Internet services, SiliconValley.com® is an online resource for high-tech news, innovation, developments and trends in Silicon Valley. SiliconValley.com attracts an international audience and offers news, analysis, viewpoints, and in-depth coverage of all things Silicon Valley — people, companies, industry, and trends. Since its inception, SiliconValley.com has been an integral part of the offerings of Mercury Center and the San Jose Mercury News. At present, SiliconValley.com is becoming a freestanding service within its new dot.com parent, Knight Ridder Digital.
ThatsRacin.com®
ThatsRacin.com® provides independent, daily news coverage of NASCAR racing, produced by reporters and photographers from The Charlotte Observer and its sister Knight Ridder newspapers, as well as other papers in racing cities. NASCAR enthusiasts can engage in the site's many interactive features, such as fan polls and chat sessions. The Web site includes a free fantasy racing game, contests, weekly fan polls, and an online forum and chat. With free classified ads on ThatsRacin.com, NASCAR fans can search for bargains in 16 racing-related categories, including racecars, engines, tickets, and collectibles. Fans and vendors can place a free ad by clicking on the site's Classified button.
Auto.com™
Auto.com™ is the definitive automotive news site for industry professionals, people who work with cars, and automobile hobbyists. Produced at the Detroit Free Press, Auto.com provides breaking news, reviews of new and updated cars and trucks, and the first look at concept cars from auto shows around the world. The site is bookmarked and visited daily by industry leaders from dozens of countries around the globe.
SFBayTraveler.com™
San Francisco Bay Traveler (SFBayTraveler.com™) is the premier travel site focused on Northern California. San Francisco Bay Traveler is a one-stop shop for travel planning, with airline, rental car, and room reservations, as well as tips on how to find a cool place to get away. The site speaks to the Bay Area leisure traveler taking weekend getaways and vacations to Reno/Tahoe, Hawaii, Las Vegas, Southern California, Alaska, Mexico, and Canada. The site also reaches leisure travelers in other markets visiting the San Francisco Bay Area, and business travelers coming to Silicon Valley.
San Francisco Bay Traveler is part of BayArea.com and ContraCostaTimes.com, two of the most popular Web sites in the Bay Area. Through Knight Ridder Digital’s Real Cities network, SF Bay Traveler is advertised in such top markets as Philadelphia, Detroit, Dallas/Fort Worth, Charlotte, and Kansas City.
DigitalHigh.com®
DigitalHigh.com® is a teen-driven Web site that fuses community and content into a forum for youth. All stories are written and edited by teen-agers, who also maintain the site's look and feel. While the site began as a local Bay Area phenomenon, today, young freelancers from around the world participate to voice their experiences growing up.
From learning how to drive to experiencing a first kiss, Digital High covers the spectrum of challenges teens face every day. The site consists of news, features, teen issues, technology, college information, drivers' education, entertainment, and opinion. In 1998, Digital High won the New Media Federation’s Digital Edge Online Newspaper Award in the Public Service category.
VirtualTexan.com™
VirtualTexan.com™ is an encyclopedic Web site devoted to Texana. Created by Star-Telegram Online Services, the site offers Lone Star State lovers a wealth of information about the history, culture, literature, food, and people of Texas. Launched in 1997, the site has developed a loyal following among native, expatriated, adopted, and wannabe Texans.
Virtual Texan boasts an easy-to-use search engine, an interactive poll, and a guestbook that includes entries from as far away as New Zealand, England, and Canada. Virtual Texan includes information on Texas, music, travel, weather, natural history, recipes, Texas trivia, and chat forums.
Yaks Corner.com®
YaksCorner.com® is created for children and contains highly visual, interactive, and informative content for youthful minds. The mission of Yak’s Corner.com is to promote reading, while providing "yaktivities," art, fun, and games.
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