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Real Cities and Media General Agree to Partner, Blanket U.S. South with Local News and Information

Partnership Extends Real Cities Network to Tampa, FL, Winston-Salem, NC, and Richmond, VA, Markets

SAN JOSE, CA and TAMPA, FL - November 12, 2001 - Knight Ridder Digital, founder of the Real Cities network of city and regional Web sites, and Media General today announced that Media General's TBO.com (home of The Tampa Tribune and WFLA-TV), JournalNow.com (home of the Winston-Salem Journal) and TimesDispatch.com (home of the Richmond Times-Dispatch) are joining the Real Cities Network. With the addition of Media General, the Real Cities Network reaches 58 cities -- including 16 of the nation's top 25 markets and 27 of the top 50.

"We're proud to partner with Media General to meet the growing demand for localized news and information," said Dan Finnigan, president of Knight Ridder Digital. "In light of the events of September 11, 2001, more than ever the Real Cities Network is the online destination for Americans looking to stay current and stay involved with their communities. Today's announcement with Media General demonstrates Real Cities' commitment to aggressively expanding the network and delivering news and information anytime, anywhere."

The addition of Media General's sites also strengthens the network's regional and channel sales opportunities. TBO.com serves the 14th largest market nationwide and brings more than one million new users to Real Cities, which now measures more than 10 million unique users. The markets of Winston-Salem, NC, and Richmond, VA, bolster the southeast presence in Virginia and North Carolina with neighboring television partner WVEC-TV in Norfolk, VA, and The Charlotte Observer and Belo's NBC-6 in Charlotte, NC.

"Regional sales and efficiencies are key strategies for our Interactive Division," said Kirk Read, general manager of Tampa Bay Online. "The Real Cities relationship offers opportunities for Media General to leverage its Southeast presence with key markets represented by the Real Cities Network to provide compelling reach for new and current advertisers."

Knight Ridder Digital and the Real Cities Network continue to see growth in targeted channel sales such as sports, health and travel. Tampa Bay is a popular Florida destination and reaches into the Orlando market online, and Winston-Salem and Richmond become new assets in the network's already-strong NASCAR offering. Real Cities offers national advertisers and marketers a one-stop sales opportunity to reach the most educated and online savvy consumers in local markets across the country.

"We're pleased to be able to provide our users with access to one of the most comprehensive and cohesive interactive networks," said Neal Fondren, president of Media General's Interactive Media Division. "We believe our experience in convergence between publishing and broadcast will be an asset from which Real Cities can benefit."

About Real Cities and Knight Ridder Digital
Real Cities consists of a unique partnership network that brings together the best local strengths of leading U.S. media and Internet companies including properties of Belo Interactive, E.W. Scripps Co, Knight Ridder Digital, Gannett Co., Inc., The Pittsburgh Post-Gazette, The Milwaukee Journal, and North Jersey Media Group, Inc. The network allows media organizations to leverage their strong local content in a national network that brings to consumers news, sports, event happenings and community connections from locally-run information sources that are trusted to be the heart and soul of their locale. Among Real Cities' member Web sites are BayArea.com, Cincinow.com, DFW.com, Indy.com, KansasCity.com, Kentucky.com, Miami.com, Philly.com, Post-Gazette.com, AZCentral.com, Charlotte.com, NWsource.com, TwinCities.com, JerseySouth.com and NorthJersey.com.

Knight Ridder Digital creates innovative online services and comprehensive local content to help consumers make the most of their experiences on the Internet. Knight Ridder Digital develops and manages the Internet properties of Knight Ridder (NYSE:KRI), the nation's second-largest newspaper publisher. Knight Ridder Digital is a separate Internet subsidiary and is the founder and operator of Real Cities, a premier national network of city and regional Web sites nationwide.

About Media General
Media General (NYSE:MEG) is an independent communications company situated primarily in the Southeast with interests in newspapers, television stations, interactive media and diversified information services. The company's publishing assets include The Tampa Tribune, the Richmond Times-Dispatch, the Winston-Salem Journal and 22 other daily newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina, as well as nearly 100 other periodicals and a 20 percent interest in The Denver Post. Media General's 26 network-affiliated television stations reach more than 30 percent of the television households in the Southeast, and nearly 8 percent of those in the United States. The company's extensive interactive media offerings include more than 50 online enterprises. Media General also has a 33 percent interest in SP Newsprint Co., which operates newsprint mills in Dublin, Ga., and Newberg, Ore.

 

For more information contact:

Cynthia Mallen Funnell
Knight Ridder Digital
408-938-6076
cfunnell@knightridder.com

Bill Maxfield
PRx Inc. for Knight Ridder Digital
408-350-0796
bill_maxfield@prxinc.com

Karl Rhodes
Media General
804-649-6667
krhodes@mediageneral.com