CNET's News.com, which ran a substantial amount of technology and general
news related to the attacks, maintained a 200% increase in traffic the
week after the attacks, and continues to be up in unique visitors from
the week ending September 9. SPACE.com also ran some attack-related coverage,
and saw a 38.2% increase in page views and a 28.9% increase in average
daily unique visitors for the week ending September 30 from the week ending
September 9.
Non-news sites are also experiencing sustained traffic increases. For
example, CondeNet's Style.com recorded
increased traffic every week of September, with page views for the week
ending September 30 up 34.8% over the week ending September 9. Because
the bulk of the New York City fashion shows scheduled for September 9-16
were cancelled due to the tragedy and many retailers were unable to travel
to the shows that followed in London, Milan and Paris, Style.com has been
fulfilling a critical business need. Using the site, retailers can evaluate
all the collections online despite the travel and financial constraints
that resulted from the September 11 attacks.
Traffic grew substantially at financial sites as well. Page views at MarketWatch.com
were up 29% the week ending September 30, compared to the week ending
September 9, while average daily unique visitors were up 18% over the
same period. At Bankrate.com, page
views decreased approximately 4.9% the week of the attacks, but increased
100.4% the following week, as the impending interest rate cut caused more
and more people to turn to the Web to investigate not only refinancing
options, but deposit rates as well. Bankrate was quick to cover financial
disaster issues with a variety of pieces on what to do now -- from how
to protect your financial documents to how the events would impact small
businesses.
"These figures from a wide range of top-quality sites confirm that
Internet users increasingly turn to strong editorial brands when faced
with a need for reliable information," said Michael Zimbalist, acting
executive director of OPA. "The growing audiences of these sites
are also a testament to the ability of the Internet to bridge distances
and provide information continuously, worldwide and on demand."
About Online Publishers Association
Founded in June 2001 by twelve of the Internet's leading content brands,
Online Publishers Association (OPA) is an industry trade organization
whose mission is to advance the interests of high-quality online publishers
before the advertising community, the press, the government and the public.
Members of OPA represent the highest standards in Internet publishing
with respect to editorial quality and integrity, credibility and accountability.
For more information about Online Publishers Association, visit www.online-publishers.org.
(a) Unless otherwise indicated, traffic data was supplied directly by
the publisher.
This press release may be found at http://www.online-publishers.org.
CONTACT:
Online Publishers Association
Lisa Carparelli, 917/743-4537
lcarparelli@online-publishers.org