NEW YORK, NY and SAN JOSE, CA-April 18, 2002 -Udate.com Inc., (OTC BB:
UDAT), the global online personals group providing dating and matchmaking
services to over 220,000 paying subscribers through two leading brands,
www.kiss.com and www.udate.com,
and Knight Ridder Digital
(KRD), the operator of the Real
Cities network of local media Web sites, today announced a co-branded
content relationship through which KRD will develop a new "personals"
channel within the Real Cities Classifieds Channel. Knight Ridder Digital
will create a co-branded version of uDate.com to be featured on KRD owned
and operated Real Cities sites and some affiliate Real Cities sites such
as the New York Daily News.
uDate.com enables singles to find new friends or partners for friendship,
dating and long-term relationships in a safe and entertaining environment.
Based on preferences provided by the user, the vast uDate.com database
searches for "matches." Once two people are "matched,"
they can communicate via uDate.com's private one-to-one communication
tool, Whispers, or via the uDate.com email system. Users can browse the
service for free, and those who want to communicate with others and participate
actively in the service, can choose from a variety of fee-based programs.
"With Real Cities' extensive real estate, employment and classified
listings, we're excited we can now offer uDates.com's personals for our
users' convenience," said Tim Lambert, vice president, sales and
marketing for Knight Ridder Digital. "By working with uDate.com,
we're confident we can provide a personals service that is safe, fun and
creates new connections for our users."
To engage consumers, Knight Ridder Digital is initiating offline promotion
through local grass roots marketing programs as well as advertising in
Knight Ridder newspapers and target audience- driven contests to further
build awareness and drive traffic to the new personals co-branded service.
"The Real Cities network has a significant presence in major markets
nationwide and we are delighted that uDate.com has been selected by Knight
Ridder Digital to be the preferred online provider of personals. This
partnership will drive considerable traffic to uDate.com and the offline
advertisements enable us to tap into new markets as well," says Martin
Clifford, COO, uDate.com Inc.
The new personals channel will be available on Real Cities Web sites
listed below. Users can click on KRD's Real Cities "classified"
sections on the top main channel tool bar, then select "Personals."
On the New York Daily News Real Cities site, users can click on the "Find-a-Date"
button on the lower left rail of the home page.
About Knight Ridder Digital and Real Cities
Knight Ridder Digital, a leader in local information on the Web, creates
innovative online services and comprehensive local content to help consumers
make the most of their experiences on the Internet. Knight Ridder Digital
develops and manages the Internet properties of Knight Ridder, the nation's
second-largest newspaper publisher. Knight Ridder Digital is a separate
Internet subsidiary and is the founder and operator of Real Cities, a
premier national network of city and regional Web sites nationwide.
Real Cities consists of a unique partnership network that brings together
the best local strengths of leading U.S. media and Internet companies
including properties of Belo Interactive, E.W. Scripps Co, Knight Ridder
Digital, Media General, Gannett Co., Inc., The Pittsburgh Post-Gazette
and The Milwaukee Journal. The network allows media organizations to leverage
their strong local content in a national network that brings to consumers
news, sports, event happenings and community connections from locally-run
information sources that are trusted to be the heart and soul of their
locale. Among Real Cities' member Web sites are AZCentral.com, BayArea.com,
Charlotte.com, Cincinow.com, DFW.com, DallasNews.com, Indy.com, JournalNow.com,
KansasCity.com, Kentucky.com, Miami.com, NYDailyNews.com, NWSource.com,
NYDailyNews.com, Post-Gazette.com, ProJo.com, TBO.com, TimesDispatch.com
and TwinCities.com.
About uDate Inc.
uDate operates high-quality Web sites that serve the online singles community.
The Company stresses service, efficiency and personal security through
its two leading brands uDate.com (www.udate.com) and Kiss.com (www.kiss.com).
Both uDate.com and Kiss.com Web sites offer free registered membership.
A registered member of either Web site may post their profile and photographs
and utilize the search or matchmaking features offered by the site at
any time. To enable communication with other members however, registered
members must purchase a subscription. Subscription plans are available
allowing communication for periods of one month to 12 months.