Zero 7
Simple Things
[Palm Pictures; 2002]
Rating: 5.3
Hey, you've heard that rumor about Air's Moon Safari, right?
You know, that certain something that people are always whispering
and giggling to each other about? I've even read a couple interviews
with the well-coifed duo where they flat-out ask them about it. I
think you see what I'm getting at here. Wink, wink... nudge, nudge?
Cough, cough?
That's right-- they're French. Oh yeah, and I've also heard that
some people consider Moon Safari to be the ultimate album for,
ahem, makin' with the love. Of course, Air can't be bothered with
making music for such carnal matters anymore, preferring instead to
make unsexy progtronica that only Trekkies could use in the bedroom.
By submitting to silly notions of "artistic growth" (and by the way,
those are "Air quotes"), Air has left a serious void in the music
world. When Moon Safari has been played out, what's an indie
couple to put on the stereo after a romantic candlelit vegan dinner
and a Wes Anderson DVD?
Never fear, randy music lovers-- Zero 7 is here with an album-length
homage to Air's notorious makeout soundtrack. I use the word
'homage', though I could just as easily use the phrase blatant
freaking ripoff. It's all semantics. Zero 7 use the same
instrumentation (organic drums, bass, guitar bed with lotsa Rhodes
and synth), get the same production sound (front-and-center melodic
smooooov bass), and explore the same saucy thematic territory. The
only Air-ish gimmick Zero 7 doesn't trot out here is the vocoder,
which, given that it's been used recently by everyone from Cher to
the White Stripes, is probably a wise decision.
But it's a beautiful spring day outside while I'm writing this, and
my savage critical instincts have been blunted by sunshine and
blooming trees, so I'll stick with 'homage.' I've never been one to
fault imitation-as-flattery as long as it's done well, whether that's
the Stones and Dylan Xeroxes of Nuggets to the Wilson/Beatles
worship of Elephant 6. Zero 7 at least has the chops to be an
above-average Air cover band, from the "Ce Matin La" knockoff strings
in the breakdown of "Spinning" to the familiarly spacey "Give It
Away" and "Out of Town."
What I can't excuse, however, is schmaltzy lite-R&B; crooning, which
the two Brits behind Zero 7 seem to have an unfortunate weakness for.
More than half of Simple Things features this nauseating
dreck, from the quivery female-soul vocal clichés of Sia Furler
("Distractions") and Sophie Barker ("In the Waiting Line") to the
Vandrossian male falsetto swings of Mozez ("This World" and the title
cut). Without fail, these collaborations bring to mind the KZZZ
easy-listening radio stations that exist primarily for piping into
waiting rooms of allergists and dentists around the country.
The scary thing about these vocal tracks is how negligibly different
their musical backing is from the infinitely more enjoyable
instrumentals. And given the more-than-passing resemblance to
Moon Safari's content, Zero 7 makes me wonder if Air was just
a bad singer decision away from this kind of musical syrup. I'm
tempted to begrudge Zero 7 for retroactively spoiling my appreciation
for Moon Safari.
But then again, Air is already Revlon's house band, so the commercial
potential of this kind of limp-tronica isn't too shocking a
realization. Zero 7's cosmic instrumental journeys are no less
marketable as hipster easy listening ("I feel like I should be driving
in a hybrid car," my roommate commented during one listen). If
you're the kind of forgiving soul that can get past Zero 7's
dalliances with copyright infringement, and if you have a CD player
that can skip over the vocal tracks, Simple Things is a decent
soundtrack to get your freak on. Otherwise, go on and give the Air
some air.
-Rob Mitchum, April 16th, 2002