Inflatable Men
Machine Age Romance
[Diver City]
Rating: 5.2
When Jarvis Cocker implored in the mid-90's, "Let's all meet up in the year
2000," he had no idea how the world would look through his "fully grown" eyes.
But then, it wasn't really necessary for his bid to his beloved Deborah; Cocker
merely looked forward to a time where two players in an unrequited love could
meet on more mature ground. Even so, a few years before what many would
falsely come to call the dawn of the new millennium, Pulp echoed our
pre-pre-triple-zero tension with the contention that the future was, indeed,
some time away.
It doesn't take a Dave Barry to quip that we've only experienced slight
changes in the six years that have passed since "Disco 2000" was first
released. We're still yet to see the likes of food pills or personal
spacecrafts, and instead, are part of a society that sits on its collective
ass, inching its way toward an utter dependence on technology. In the fashion
and fads department, though, we're a bit more progressive; we've moved on from
groovin' 70's-style to a nearly unhealthy obsession with the future-obsessed
80's.
The Inflatable Men take their musical and stylistic cues from both of these
concepts: the shortcomings of what the future was supposed to be, and the
futurism-by-way-of-synth that decorated 80's pop. Of course, this translates
as cheeky retro-futurism that, to function properly, must be aware of its hokey,
latter-day wackiness.
And aware the Inflatable Men are. They come off as a group with an ironic case
of "the s'posed ta's" on "In the Year 2000 and One," and its sideways lament of
the current lack of automated kitchens, floating subway systems, and bubble jet
cars. With more than a hint of sarcasm, perpetually affected vocalist Fisher
describes our time as "a brave new world for every boy and girl" before
bursting into the chorus rife with percolating keyboards: "Welcome to 2001/
Read or not now/ Here comes what you have become."
Though "In the Year 2000 and One" is unrivaled in its lyrical commentary of
failed forecasting, the rest of the album plays host to a slew of kitschy
80's retro-futuristic throwbacks. It can be heard in the call-and-response
between keyboards and vocals, and counting robot voices on "Boy Genius."
"When We Were" owes much to Erasure's signature sappy/happy electroballadry,
and "The Language Of" is totally Tears for Fears with its midtempo arena-stomp
and fake strings.
The point is that we've heard it all before, and the Inflatable Men's retreading
comes off as nothing if not unremarkable. Traces of their aforementioned
influences, as well as Gary Numan, OMD, Depeche Mode, the Buggles, Devo, and
INXS (especially on the "Never Tear Us Apart"-esque "Sleepy World") are
digitally etched onto Machine Age Romance. The boys are adept at
writing a catchy, fit pop song, but they're not inventors. And sadly, what
Romance lacks in variation is never compensates for in other departments.
The only track that truly shines is "Chemical Imbalance," but only because it
has the record's catchiest hook.
With Fisher's vocal melodrama and the band's penchant for the sound of the new
wave, it's clear that the Inflatable Men owe more to Pulp than perhaps any of
their other influences. Pulp, though, already pulled off what these guys at
least partially attempt with more character, style, and elegance. Where Cocker
played the comedian through his lyrical wit, the Inflatable Men are content to
shove cheesy keyboards down our throats. It's been six years since the last
great Pulp album, Different Class, and with no new Pulp album in
immediate sight, I suppose we have Machine Age Romance as a paltry
substitute. Eh. Hey, Jarvis, what are you doing Sunday, baby?
-Richard M. Juzwiak