April March
Chrominance Decoder
[Ideal/Mammoth]
Rating: 7.2
Every boy needs an indie- rock crush. Lord knows I've had my share: Tori
Amos, Tanya Donelly, Liz Phair, Sarah Shannon, Chan Marshall, Fontaine
Toups, Rebecca Gates... hey, what can I say, I'm a sucker for a pretty
voice. So naturally, when a winsome Audrey Hepburn- type named April March
comes along who not only sings in the kind of girly voice that makes
Japanese businessmen weak in the knees, but does it in French... well,
let's just say I've had worse days and leave it at that.
Of course, you can imagine my disappointment to discover that the whole
April March persona is no less prefab than, say, the Spice Girls. Really
now, though, should I even expect authenticity out of someone named April
March? Besides, who would buy a neo- French kitsch- pop album by plain old
"Elinor Blake," a New Yorker transplanted to California, ex- Spumco
animator, and former member of an impressive number of feckless garage
bands? Do I have a right to be disenchanted with March's negligible
role in the actual making of Chrominance Decoder (about half the
lyrics and all of the songwriting is courtesy of Svengali-ish producer
Bertrand Burgalat)? And with French musicians like Air, Daft Punk and
Dimitri From Paris getting favorable press in Rolling Stone and Spin, and
with the everpresent lounge revival helping dig up old dead folks like
Serge Gainsbourg and Edith Piaf, should I even bother questioning the
fortuitous timing of Chrominance Decoder's release?
Sigh and double sigh. While my stodgy inner punk is screaming "fraud" at
the top of his tiny lungs, my inner pop loser is grooving to "Sugar"'s
jazz- shuffle percussion and eerie swirling strings, "Mignonette"'s
jetsetting go-go pop, and the coy warmth of "Garcon Glacon." As for the
whole singing- in- French thing, Miss March's French accent is decent
enough to improve at least a few songs (the heartbreakingly melancholy
"Martine," for instance), but there are English- language versions of
"Mignonette" and "Garcon Glacon" that I enjoy a bit more ("No Parachute"
and "Nothing New," respectively). Sometimes it's nice to understand the
lyrics, y'know?
But regardless of how indie- rock you feel, Chrominance
Decoder feels like a heady, whirlwind love affair-- the kind of album
you can file next to your Combustible Edison CDs without feeling too
guilty. Just call Miss March "French Spice," and give my regards to
Monseiur Burgalat.
-Nick Mirov