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We've all heard the hype about the Web as a bustling electronic village, connecting millions of strangers from around the world. But let's face it: it's a lonely world out there for most Web sites. For every site that pushes the bandwidth limits of a T1 line, thousands of others languish in obscurity--unloved, unnoticed, and unprofitable.
Fortunately, tinkering a bit with your HTML and filling in a few online forms can ensure your site gets the attention it deserves through search engines and directories. If you're willing to invest a little more time (and/or money), you can try ad banners, link exchanges, and/or promotion software to shepherd traffic to your site. The offline world is also a valuable source of publicity: many print publications that review Web sites are ripe for a well-written press release about your online offerings. And the right promotion on your own site is the best way to bring visitors back. |
