NirvanaBand/Talk

Starting in the early 1980s along with the middle aging of the [baby boom]? generation rock and roll radio stations softened their playlists. This softening continued throughout the 1980s along with baby boomers hitting their late 30s and early 40s. Nirvana's Nevermind was such a hit and had such heavy airplay that it drove most of the soft rock to oldies staions and/or adult contemporary stations.

A fundamental question: Was [grunge music]? a reaction/rebellion to baby boom oriented music?

Can anyone shed some light on what age demographics are targed by different marketers and how this affected the music played?

If marketers want to hit a demographic group, they advertise where that group is. If enough demand occurs for advertisement space, media formats/styles/content will change to provide the format desired by the marketers.

See also:

• Generation X