MEDIAMAZING.COM TAKES NUMBER ONE SPOT IN MEASURECAST TOP 25 INTERNET RADIO STATIONS LIST
Britain's Virgin Radio Debuts in Number Three Position
PORTLAND, Ore. March 13, 2001 - MeasureCast, Inc., the first company to provide Internet radio broadcasters with next-day audience size and demographics reports, announced today that Internet-only broadcaster MEDIAmazing.com took the number one spot in MeasureCast's list of top 25 Internet radio broadcasters for the week of March 5-March 11. This marks the first time since MeasureCast began issuing rankings in December 2000 that New York talk radio station WABC did not finish the week in first place--it took second.
Total time spent listening (TTSL) to MEDIAmazing.com rose 23 percent over the
previous week, and its Cume (An estimate of the total number of unique listeners
who had one or more listening sessions lasting five minutes or longer) jumped
24 percent. Among the 24 comparable stations in the Top 25 list, 10 experienced
an increase in TTSL, with overall TTSL for the top 24 dropping 4.2 percent for
the week. Cume for the top 24 rose 2.6 percent over the previous week (Virgin
Radio was excluded as it did not appear on the list the previous week).
London-based Virgin Radio made its MeasureCast Top 25 debut with its
adult alternative station winning the number three slot in the weekly ranking.
Other facts for the week of March 5-March 11:
-
The peak listening day was Wednesday, with 19% of all TTSL occurring on
this day.
-
Listening on Saturday and Sunday accounted for 10% of all TTSL.
-
Peak listening time was 9 a.m. PST (Noon EST).
- 84% of all listening occurred between 5 a.m. and 5 p.m. PST (8 a.m. and
8 p.m. EST).
- 53% of Internet radio listeners are under 35 years old; 25% are younger
than 25; and 7.4% are over the age of 55.
The MeasureCast Weekly Top 25 (Monday, March 5
- Sunday, March 11, 2001)
|
LW
|
TW
|
Station |
Format |
Company/Owner
|
TTSL
|
Cume
|
2
|
1
|
MEDIAmazing
(Internet-only)
|
Listener
Formatted |
MEDIAmazing |
88,811
|
23,913
|
1
|
2
|
WABC-AM/77
(New York)
|
Talk Radio |
ABC Radio |
83,864
|
13,931
|
--
|
3
|
Virgin Radio/1215 AM &
105.8 FM
(London)
|
Adult Alternative |
Ginger Online |
66,376
|
9,395
|
3
|
4
|
LaMega-WSKQ/97.9
(New York)
|
Spanish |
LaMusica/Spanish Broadcasting System |
57,325
|
11,125
|
4
|
5
|
Radio Margaritaville
(Internet-only)
|
Classic Rock |
InternetAmerica |
42,650
|
6,894
|
5
|
6
|
WPLJ-FM/95.5
(New York)
|
CHR/Top 40 |
ABC Radio |
39,340
|
3,443
|
7
|
7
|
WJZW-FM/105.9
(Washington DC)
|
Jazz |
ABC Radio |
36,454
|
2,789
|
8
|
8
|
KYSR-FM/Star 98.7
(Burbank, CA)
|
Adult Contemporary |
CyberAxis/Clear Channel |
35,836
|
3,874
|
9
|
9
|
KQRS-FM/92
(Minneapolis)
|
Classic Rock |
ABC Radio |
34,002
|
3,580
|
10
|
10
|
Black Gospel Network
(Internet-only)
|
Gospel |
Oneplace/Salem Communications |
33,068
|
6,584
|
6
|
11
|
KSFO-AM/560
(San Francisco)
|
Talk Radio |
ABC Radio |
32,832
|
5,795
|
14
|
12
|
WLS-AM/890
(Chicago)
|
News/Talk |
ABC Radio |
28,403
|
5,909
|
11
|
13
|
KLOS-FM/95.5
(Los Angeles)
|
Classic Rock |
ABC Radio |
27,744
|
4,370
|
12
|
14
|
KGO-AM/810
(San Francisco)
|
News/Talk |
ABC Radio |
26,527
|
4,728
|
13
|
15
|
WBAP-AM/820
(Dallas/Ft. Worth)
|
News/Talk |
ABC Radio |
23,152
|
3,494
|
15
|
16
|
WRQX-FM/mix107.3
(Washington DC)
|
CHR/Top 40 |
ABC Radio |
23,092
|
1,497
|
17
|
17
|
HardRadio
(Internet-only)
|
Album-oriented Rock |
HardRadio.com |
19,456
|
3,100
|
16
|
18
|
KABC-AM/790
(Los Angeles)
|
Talk Radio |
ABC Radio |
18,922
|
3,686
|
18
|
19
|
3WK Undergroundradio
(Internet-only)
|
Alternative
Rock |
3WK |
18,123
|
3,176
|
19
|
20
|
KFI-AM/640
(Los Angeles)
|
News/Talk |
CyberAxis/Clear Channel |
14,752
|
3,787
|
20
|
21
|
WCPE-FM/89.7
(Wake Forest, NC)
|
Classical |
Educational Information Corporation |
13,776
|
1,658
|
23
|
22
|
KXXR-FM/93x
(Minneapolis)
|
Rock |
ABC Radio |
13,236
|
1,871
|
21
|
23
|
WMAL-AM/630
(Washington DC)
|
News/Talk |
ABC Radio |
13,177
|
2,121
|
22
|
24
|
KIEV-AM/870
(Los Angeles)
|
Talk Radio |
Oneplace/Salem Communications |
12,553
|
2,420
|
25
|
25
|
The Beat LA/KKBT-FM/100.3
(Los Angeles)
|
Urban R&B
|
CyberAxis/Radio One
|
12,323
|
1,231
|
Notes:
All reported stations stream through Globix, RBN, or a broadcaster's in-house
servers.
1. Total TSL (Total Time Spent Listening) is the total number of hours
streamed by the broadcaster in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners
who had one or more listening sessions lasting five minutes or longer during
the reported time period. This estimate is derived using an algorithm that takes
into account unique media player GUIDs, unique IP addresses, and other variables
during the reported time period.
3. Only live-feed stations are currently being reported for ABC Radio Networks.
4.HardRadio.com's count reflects only those stations listened to with the Windows
Media Player.
About MeasureCast, Inc.
MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers,
and media buyers with true third-party audience size and demographic information
with the MeasureCast Streaming Audience Measurement Service. MeasureCast
employs patent-pending Active Event Monitoring, a unique server-side technology,
to record the exact number of streams requested from an Internet broadcaster's
streaming server. Accurate, secure reports are available to customers within
24 hours of a webcast. MeasureCast supports Microsoft Windows Media Technologies
and RealNetworks RealSystem servers. For additional information and a demonstration,
visit www.measurecast.com. Corporate
headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon
97205.
# # #
For More Information:
Harrison Wise, Trylon Communications for MeasureCast Inc.
PH: 212-725-2295
Email: harrisonw@tryloncommunications.com
Sven Haarhoff, MeasureCast, Inc.
PH: 503-889-1248
Email: sven@measurecast.com
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