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  • Arbitron's Kids and Tweens Listening Survey 7.25.00
    Broadcasters have long known that children listen to the radio, but until now no one knew to what degree. This is the first syndicated local market ratings survey that explores the listening habits of kids (children 6 to 8) and tweens (9 to 11-year-olds). Conducted in N.Y.C., the Twin Cities and L.A., it indicates not only that 90 percent of children in this age range listen to radio eight to nine hours per week, but also that they have very distinct listening preferences that can be targeted for delivering specific messages.
    Download "How Kids and Tweens Use Radio" (~1,582 KB)
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  • "Where Do My P1 Listeners Go?" "Where Do My P2+ Listeners Come From?" 7.25.00
    Ever wonder what other types of radio stations your P1 audience is listening to throughout the week when they're not listening to yours? And after you've seen what other formats your P1 audience listens to, but do you really know where your P2+ (remaining audience) comes from?

    "Where Do My P1 Listeners Go?", one of a tandem of new studies from the Arbitron Company answers this question, along with many others, by examining the listening habits of 100,000 radio users from around the country. Specifically, you'll learn which formats are most competitive in terms of capturing your P1 audience's attention, how long your P1's typically spend listening to a competitive format, and most important, what percent of their total radio quarter hours they take with them. With "Where Do My P2+ Listeners Come From?" you can quickly find out which other format your P2+ listeners tune into and how long they spend there. Use it to make today's P2+ audience into tomorrows P1 audience!
    Download Where Do My P1s Go? (~67KB) and/or Where Do My P2+s Come From? (~67KB).

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  • Small Market Special Edition Internet Study IV 6.6.00
    This derivative study examines the relationship between market rank and Internet usage. Is the phenomenal growth of the Internet limited to the largest markets is the US? Do consumers in Burlington, VT buy online at the same rate as those in San Francisco? For the first time an Arbitron Internet Study is broken out to look at how Internet usage differs in smaller markets. (Also see Internet Study IV: They Buying Power of "Streamies".)
    Download the "Small Market" study (~1,129 KB)
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  • Advertising Agencies Speak Out About Webcasting 3.22.00
    Are ad agencies and advertisers sold on promoting their goods and services online? According to this Arbitron Internet Information Services study, released at the USC/Inside Radio Internet Conference 2000, over three-quarters of advertising agencies buy online advertisements on behalf of their clients and one-out-of-five who buy online have placed webcast ads. Download the study to find out why many agency executives believe that webcast ads are superior, and how they rate the Internet advertising experience in general.
    Download the study (~581 KB)
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  • LA In-Car Study 3.22.00
    In the land of cell phones, radio still owns the road. Commissioned by the Southern California Broadcasters Association (SCBA), this study found that the overwhelming majority of commuters in the Los Angeles area still listen to radio as the dominant in-car activity. Download the complete study to get the discrete details about how long commuters listen on average during their AM and PM drives, how responsive these listeners are to ads and other content they hear on the radio, and much more.
    Download the study (~915 KB)
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  • Radio's Biggest Local Spenders Speak Up! 2.23.00
    In this perceptual study presented at the RAB convention 2000, 131 of the most important local radio advertisers in 13 markets express their delights and anxieties with radio as an advertising medium. While radio gets an above average report card in this study, the marketers point out several areas in which the radio business could better serve. Arbitron makes several recommendations to help radio down this path.
    Download the study (~311 KB)TOP

  • Internet Study IV: The Buying Power of "Streamies"; 2.17.00
    The fourth joint study from Arbitron Internet Services and Edison Media Research continues to provide keys for Internet advertisers. Based on 2,000 interviews from the Fall 1999 Arbitron radio diary survey, the study continues tracking very strong response (purchases, site visits, click-through, etc.) to dotcom advertising amongst streamies.
    Download the study (~621 KB)

  • Internet Penetration Study: Washington, DC ranks number one for Internet penetration amongst adults in this Scarborough 64-market study. The study was compiled from over 170,000 interviews from February 1998 to February 1999. Read the study summary to find out where your key markets rank. 10.18.99TOP

  • Internet Study III. Broadcasters v Webcasters: Which Business Model Will Win? 9.2.99
    The third collaborative study from Arbitron and Edison Research reveals a strong correlation between listening to audio online and engaging in other e-activities, such as making online purchases and bookmarking Web sites. Online radio listeners prove to be much more likely to have actually visited and/or bookmarked a radio station Web site than people who do not listen via the Web. Study III proffers 27 key findings-more than either of the previous Internet Studies-and seven recommendations, all designed to help broadcasters (and advertisers) take advantage of these unique habits exhibited by “streamies” (consumers of audio and video webcasts).

  • Spot Load Study -- Industry Impact 6.99
    The issue of increasing spot loads and the potential impact on radio listening is one of the hottest issues in radio today and has been debated on Wall Street too! Arbitron and the folks at Edison Research decided to take a look at it and we believe you will find the results very interesting. This Spot Load Study (Word document) provides a summary of the main messages and key findings from the study. We have also included some recommendations to the industry that we're sure you will find thought provoking!

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  • Internet Listening Study II: Radio and E-commerce 2.99
    In July 1998, Arbitron and Edison Media Research determined that six percent of all Americans had tuned to Internet radio. In January 1999, we both found that Internet listening penetration had more than doubled to thirteen percent. Americans are taking to the Internet with a will, with access to the Web at home and work ballooning from thirty percent to forty-one percent. And for the first time, Arbitron and Edison asked key questions about Internet shopping. We discovered that, for radio stations, music and CDs presented the best opportunities to cash in on the Internet e-commerce gold rush.

  • Radio in a New Media World: The Arbitron Internet Listening Study; 10.98

    Arbitron's Internet Listening Study is the most comprehensive examination ever undertaken of how radio listeners utilize the Internet. The study explores who is listening on-line and what the potential impact of new media might be on radio.

    Conducted in conjunction with Edison Media Research and NorthStar Interactive, Arbitron's Internet perceptual research company, the study reveals that one fifth of consumers on-line have listened to Internet audio. The study suggests that advancements in technology and programming will lead to more on- line listening. This emerging consumer trend presents both challenges and opportunities for radio broadcasters.

    Also available in format (~373 KB)

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  • Holiday Listening Study
    Arbitron’s 1999 Holiday Listening Study (~ 185 KB)examines Americans’ listening patterns during four national holidays. This new study looks at the differences in holiday listening versus typical weekday and weekend listening and at-home and away-from-home listening patterns in the top 25 markets.

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  • Radio Today
    This annual Arbitron report contains compelling information on the power of radio (including breakouts for black and Hispanic populations). The study examines radio from a national viewpoint, outlining its strength as a medium and analyzing listening behavior for 15 top formats. Format profiles cover format composition, regional performance, seasonal trends and daypart performance. To access findings, just click on the corresponding PDF files.

  • America's Top Stations
    America's Top Stations: A Format Profile takes an in-depth look at the most successful stations by format in the top 100 markets. Specifically, the study focuses on listening patterns by station format and type of diarykeeper. Special attention is given to listening preferences among stations. A listener's most preferred, or P1, station captures more of the listener's time than any other station. Therefore, the results of the study quantify the importance of P1 listening. This unprecedented information features 226 of the nation's most successful stations across 23 formats.

    Also available in format (~ 350 KB)

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